SAIPA Group Philosophy has been established upon 5 principles: continuous and balanced growth, sustainable values for stakeholders, leadership in competitive cost, achieving a high-ranking Iranian brand and minimizing the risk for investors. This philosophy is explained and executed through a strategic framework:
SAIPA Group is firmly committed to reach a continuous and balanced growth through a comprehensive and thorough planning and removing obstacles to development. This plan for continuous and balanced growth focuses on two important areas:
SAIPA Group manages effectively to create sustainable values for stakeholders through creating positive economical, social and environmental impacts on its own value chain activities. To achieve that object, SAIPA pays close attention to:
SAIPA Group is always looking for leading/managing the costs in the competitive automotive market through efficiency and effectiveness in core activities. To achieve this target, the main initiatives are:
SAIPA Group has promoted its brand by creating a trademark with special identity and unique values for home market customers which cannot be emulated. To be recognized as superior Iranian brand, SAIPA Group pays close attention to:
A comprehensive and integrated planning and risk management reduces the impacts of uncertainties which affect the achievement of the targets and minimizes the risk of investment in SAIPA Group. To achieve this objective the main areas of focus are:
Production and supply of passenger and commercial cars as well as other activities related to the ability to gain global market, with the highest adaptation to the needs of customers in Iranian market.
SAIPA Group Vision is to become an international automaker. This vision can be realized through owning exclusive brand, management of product and platform, management of sales and after-sales service network, active presence in the domestic and international market, competitive ability in quality and price, and being major player in the Iranian market.
Also SAIPA Group has written a code of ethics to be abided by all the members, in six areas; the rights of: shareholders, employees, business partners, ethical compete, environment and national interests. All SAIPA Group members adhere to this code of ethics.
To deploy these values in its possesses, SAIPA Group has introduced clear clues for each of the values, and the top managers and leaders, as excellent role models and protector of organizational values, observe these morals: